Bobrental’s Sharing of Mobility Data and Insights
Bobrental’s goal is to provide convenient on-demand transportation solutions that enable people to move effortlessly within their communities. Sharing valuable insights with cities, local authorities, universities, and other research partners is a fundamental aspect of achieving our transportation and sustainability objectives. As a leader in electric mobility, Bobrental has the potential to make a significant impact on transportation by eliminating transit deserts or offering more equitable transportation access.
To accomplish this, we collaborate with third parties such as public transport operators, city planning groups, and universities to enhance and inform infrastructure in the cities where we operate. On certain occasions, this information sharing is required by law. Our Privacy Notice outlines the types of mobility data and insights we provide to third parties for these purposes.
Mobility data and insights provide a comprehensive understanding of how people move and ride throughout the streets and how their behaviour changes under various circumstances such as times of the year, days of the week, times of the day, or after infrastructure development. This enables cities, local authorities, universities, and other research partners to grasp navigation traffic and travel patterns within a city, contributing to the development of better infrastructure.
With this shared data, cities and local authorities can better understand the general flow of people and traffic across their streets over time. The data provides insights such as:
- Usage (daily/quarterly/annually)
- Total miles (daily/quarterly/annually)
- Summary of distribution and GPS-based natural movement
- Time saved by residents and commuters
- Greenhouse gas emissions reduced
Improved data analytics serves as a catalyst for transformative change. The outcome is more informed decision-making, enhanced planning, safer streets, and a greater number of individuals cycling and scooting.